Automotive Content Marketing Strategy

Content Marketing Strategy

We develop unique and custom written long-form content that your readers engage with and consume. An awesome user experience is our secret sauce.

We Write Content that is 100% Unique and Engaging

Our Top Competitors Write One Article and Post it on Multiple Dealer Websites

If you've been performing any SEO research you will have likely come across the phrase "Content is King". We take this to a whole new level. Content is useless if it is written strictly to get the attention of search engine bots that spider your web page. We don't spew auto-generated garbage - we create engaging content that gets the attention of the reader.

Some of the largest dealer SEO companies - CDK, Dealer.com and DealerOn to name a few - write an article for one client then run that same article through a thesaurus content generator. This is posted on the next dealership website and repeated hundreds or thousands of times. This is called spinning content, and is unlikely to rank as it breaks Google's Webmaster Guidelines. This tactic does more harm than good.

Content Development Ideas for Your Dealership

Industry News

Up-to-date industry related posts that inform, educate and entertain readers leading to an increase in social media engagement, improving your online reputation and gaining credibility.

Trending Topics

We have software that keep us up to the minute on breaking news and trending topics, so you can ride high on the wave of new search traffic.

Monthly Offes

Achieve your sales objectives with a strategically written page about regional, seasonal and monthly offers. We integrate this with your SEM’s team efforts.

2016 Vehicle Models

Add value to each and every new model vehicle on your lot with a full spec write-up. Keep the user on your website so they don't have to do research elsewhere.

New Vehicle Specs

Competition will be scrambling to keep up with your 2017 and 2018 model vehicle specs. This is by far the best way to rank #1 in Google for the vehicle before it even hits your lot.

Press Releases

Boost your online profile and increase your website traffic with outstanding newsworthy stories about your brand, submitted to news portals and press release distribution services.

Long-Form Content Ranks

Why do we write long-form content? Because there is a ton of research out there that proves that it ranks better than shorter articles. We have found that our in-depth 1500-word articles work wonders for search rankings and, on average, also garner more organic backlinks. Our full-service SEO team integrates this long-form content into our complex strategy that will increase the visibility of your website and overall organic keyword reach.

Long Form Content and Topics

A Strategy that Works

We pay attention to industry and OEM news and write on trending topics. We also write on topics that have been known to work well in the past. We base this off the amount of social shares and backlinks that similar articles have acquired.
Want to stay ahead of the game and write an article on 2017 models that haven't hit your lot yet? We're great at doing that, and have even achieved national Google results for our clients.

A study conducted by Moz shows a direct correlation between the length, quality of content and the number of backlinks. It’s further evidence that long-form content is great for SEO.
Let us get started with your dealership SEO.

Get Your SEO Strategy Started

Let us help you get your dealership website more traffic from search engines.

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