Nearly half of all online searches are local in nature. We have the tools and expertise to get you ranked higher in your DMA and beyond.
Local SEO for dealers is a big part of our all-encompassing service. There is no such thing as a partial SEO strategy - we do it all the way or not at all. We will develop a custom SEO strategy for your dealership that includes Local SEO, Blog Development, Content Marketing Strategy and Backlink Strategy. We also provide monthly Strategy Consultation calls so you are always fully aware of what we’re working on. We are 100% transparent, providing you with a Real-Time SEO Dashboard so you can monitor every aspect of your campaign.
Local SEO On-Page Optimization
We will work directly on your website platform to make sure that it performs as best as possible in the search engines. We optimize large images and META information (title, description and keywords), add relevant content to graphic-heavy pages, optimize on-page titles and perform overall content optimization.
If you have used poor SEO services in the past then there can unfortunately be quite a lot of cleanup work to do. Some of these providers, like CDK, actually hurt your website rankings with their "Power SEO" service by going against Google Webmaster Guidelines - something that every SEO should follow to a T. We will monitor and optimize all new pages that are added on your website.
Local SEO Shake-up
Dealerships are still struggling from the local listings shake-up that occurred in early August 2015. If you remember, Google used to have seven local businesses displayed in what was then called the Local 7-Pack. Google decided to reduce this to three, knocking hundreds of dealerships off Google's first page results. Many dealerships saw their organic search traffic cut by over 50%. If this has happened to your dealership, trust in us to get your website ranked in the Local 3-Pack.
Google Local Listings
Google is ever optimizing local listings. In 2014, even before the shake-up, Google launched the Pigeon Algorithm, which narrowed the maps playing field. It made it more difficult for dealers on the outskirts of large cities to be included in local results. At Dealer Found, we know of other location ranking queues that will help your website be included in the Local 3-Pack. We will also concentrate on getting your website ranked well in "normal" organic results. Our goal is first page results domination.
We create local citations that display your dealership name, address and phone number on popular regional and industry specific websites. Google uses this information when calculating the online authority of your dealership. We put in great effort to achieve higher rankings in local search results by regularly checking the traffic source and continuously reevaluating citation information for accuracy.
Google Business Page Optimization
You probably already have your Google Business Page claimed, and this is a great start. We will go through and make sure everything is set up perfectly. There are several tasks, checks and optimizations that will be performed, such as claiming your business URL, changing the URL on your website, building up the page link section, optimizing your story tagline and intro, writing the META title and description, optimizing posts, adding UTM campaign URLs and adding images and other visuals. This will maximize engagement, and help your Local SEO.
We believe there is no such thing as an SEO Expert. There are only those that keep current with search engine news and algorithm changes and know exactly how best to implement that knowledge. We are Dealer Found, and we know how to help your dealership succeed on search engines.